CENTURY PACIFIC food, inc kampilan
PROJECT BRIEF

Key Contacts:

Name

Responsibility

Contact Numbers

Kristina Veloso

Marketing Services Manager

0917 8896485

Art G. Canlas

Delivery Marketing Manager

0915 4557055

Ces Timones

Digital Support

0917 5860099

Addie Macaraeg

Call Center Support

0916 2156175

Sonny P. Genega 

Corporate Sales Lead- Project Lead

0977 0111127

Rennen Sisante

LSM Lead-FBU2

0917 5366111

Ricson Salcedo

LSM Officer-FBU1

0995 4495522

Blanca Retzi Mendoza

LSM Officer-CBU1

0915 6215456

Nazarel Arador

LSM Officer-CBU2

0916 2681337

Daryl Gutierrez

IT Support- POS

0966 4415041

 

This document has five (5) pages.

Introduction

                

 

 

 

 

 

PROGRAM HIGHLIGHTS

 

PROGRAM:                         CENTURY PACIFIC FOOD, INC. ‘’THANK YOU” TREAT

                                                                                                                        

COVERAGE:                         SYSTEMWIDE STORES

 

SEGMENT:                            REDEMPTION OF CODES VIA SHAKEY’S DELIVERY ONLY

                        

OFFER:                                  FREE SHAKEY’S SPECIAL OR TRUFFLE GREENS PIZZA

 

LAUNCH DATE:                   JULY 24, 2020 

 

REDEMPTION DATE:         JULY 24 TO DECEMBER 31, 2020

 

 

ORDER DETAILS

 

  1. FREE Shakey’s Special or Truffle Greens Large Thin Crust Pizza

Shakey's Special

 

 

 

 

 

                                                                                 

 

 

mECHANICS

                                      

  1. Call our Shakey’s Delivery Hotline (7777-7777 for Metro Manila or #77777 toll-free for Globe and TM subscribers nationwide) or send us a message on FB Messenger ( Shakey’s Philippines). 
  2. Mention the Century Pacific online treat.
  3. Provide your delivery details. (Name, Address and Contact number)
  4. Give this code to our Agent. CODE: 0000000
  5. Wait for the confirmation.
  6. Enjoy your PIZZA TREAT.
  7. Valid from July 24 to December 31, 2020.
  8. The offer cannot be used with other discounts, privileges are not exchangeable for or convertible to cash, credit or goods and services.

Note: 

 

EXECUTIONAL GUIDELINES (CALL CENTER)

 

HOW TO REDEEM “THANK YOU” TREAT CODES THROUGH VOICE AND FB MESSENGER
 

  1. Guest calls the Shakey’s hotline or send a message on FB Messenger to redeem the “Thank you” treat code.
  2. Call center agent will ask the guest to enumerate the unique 7-character code.

 

  1. Call center agent must access the SuperCard Engine to validate the given code. If it is valid, the agent can proceed to the next step.

 

  1. Call Center Agent will ask the guest of their preferred pizza flavor. Either Shakey’s Special or Truffle Greens Large Thin Crust Pizza. 

 

  1. Suggestive Selling 

 

  1. Add to Cart ( Button location “PROMO”)

 

 

  1. Send to Store SDS.

 

EXECUTIONAL GUIDELINES (STORE)

How to settle the Century Pacific Food, Inc. “Thank you” Treat transaction.

 

  1. Accept the Order (SDS)
  2. Send to POS
  3. Ready to Dispatch (select the transaction)
  4. Dispatch the Order
  5. Deliver the Order 
  6. Close the Transaction

 

POS Codes:

 

SSL-CEN = Free Shakeys Special Large Thin Century

TGL-CEN = Truffle Green Large Thin Century

 

SUGGESTIVE SELLING (CALL CENTER)

 

It is important how our Call Center agents and SocMed team to properly handle our loyal and new Delivery Guest during codes redemption.   

 

Suggested spiels for guest using “Thank you” treat codes:

  1. Thank you for Calling Shakey’s Delivery!

     Maam/Sir Thank you for choosing Shakey’s. May I have your “Thank you” treat Code?.....  Would you like to add Mojos and drink together with your FREE Shakey’s Special Pizza?

 

  1. Maam/Sir Thank you for calling Shakey’s . May I have your “Thank you” treat Code?.....Do you have SuperCard+? Get it now for the price of 499 and enjoy exciting benefits from Shakey’s and Peri-Peri.. 

 

Important: Consistent suggestive selling must be performed to increase AC of every  special code redemption  

 

REIMBURSEMENT

 

Each code costs Php 501.00  POS price of Shakey’s Special Large Thin Crust Pizza.

Reimbursement will be based on the POS and SDS Transaction. Any variance from POS and SDS will not be acknowledge.

 

 

CRITICAL SUCCESS FACTORS

 

The success of this Partnership will depend on the following: 

 

  1. Awareness and full knowledge of product information. Print, read and cascade project brief to the entire team. 

 

  1. Call center capability to do suggestive selling to generate incremental Sales through add ons.

 

 

  1. Important dates to remember: 
  • July 24, 2020- Launch date
  • July 24 to December 31, 2020- Redemption date

 

FREQUENTLY ASKED QUESTIONS

 

Q: What is the offer?

  1. “Thank You” treat codes for all the participant of Century online event. 

 

Q: When is this ‘Thank you”treat available?

A: July 24, 2020- Launch date

    July 24 to December 31, 2020- Redemption date

 

Q: How much is the code? 

A: Each code costs Php 501.00. Menu price of Shakey’s Special/Truffle Greens Pizza but at Zero Value (0) in POS/SDS.

 

Q: Can the guest choose other pizza flavors? 

A: They can only choose either Shakey's Special or Truffle Greens Pizza as approved by Century Pacific Food, Inc.

 

Q: Can the guest upgrade the pizza crust? 

A: Upgrade is not applicable.But they can order for ala carte. 

 

Q: Can the guest call the local store delivery hotline? 

 A: No, codes can only be redeemed/used through our Shakey’s Delivery Hotline: ((7777-7777 for Metro Manila or #77777 toll-free for Globe and TM subscribers nationwide) or send us a message on FB Messenger ( Shakey’s Philippines).

Q: Can the store validate the codes? 

A: No, only Call Center Agents are allowed to validate the codes. 

Q: Can the guest use two or more codes? 

A: Yes, as long as the codes are valid (Validated by Call center Agent).