EXTENDED: BIG BER BUNDLE PROMO!PROJECT BRIEF |
Key Contacts:
Name | Responsibility | Contact Numbers |
Art G. Canlas | Delivery Marketing Manager | 0943-0624264 |
Tina P. Veloso Nazarel Arador Ricson R. Salcedo | Local Store Marketing Manager Local Store Marketing Officers | 0916-6279049 0916-2681337 0995-4495522 |
Jen S. Pastor
Edwin Belgica Rosalie Aquino
| Procurement – Merchandising Re-Ordering and Delivery Concerns Logistics and Delivery Support Store Accounting Support
| 0920-9797853
0917-3086840 0917-4655898
|
This document has six (6) pages.
Introduction
Given the success of the October Feast Bundle which impacted significant incremental Sales to our Delivery Business, we are EXTENDING this promo with a fresh marketing approach and new Promo Name
Presenting the BIG BER BUNDLE!!!… Highlighting the BIGNESS of the offer with BIG PIZZA, BIG SAVINGS & really a BIG DEAL that is good for families and friends while bonding at home.
|
PROGRAM HIGHLIGHTS
PROGRAM: BIG BEAR BUNDLE PROMO! (Extended October Feast Promo)
TYPE: DISCOUNTED BUNDLE
PROMO PERIOD: EXTENDED FROM DECEMBER 1 TO 31, 2020 (31 DAYS)
OFFER: P999 DISCOUNTED BUNDLE WITH FREE SUPERCARD+
COVERAGE: Systemwide Stores
including:
Shakey’s iOS and Android Mobile App
SEND-A-SHAKEYS
SEGMENT: DELIVERY & CARRY OUT ONLY
OBJECTIVE:
- To achieve 8TC / store / day redemption of the BIG BER BUNDLE Promo
- To help maintain Average Check of the Delivery Segment
Execution guidelines
Promo Mechanics:
Discounted Bundle worth P999 (Promo price), save as much as P1,119! Inclusive of the following;
- 1 Monster 18” Pizza with a choice of Hawaiian Delight, Pepperoni, Garlic ‘n’ Cheese or Classic Cheese
NOTE: Guest may also avail of the HALF ‘N’ HALF Pizza Flavours for their Monster Pizza by choosing two (2) of the four (4) existing Monster Pizza flavours.
- 4 pcs. Chicken ‘n’ Mojos (CH4)
- One (1) FREE SuperCard+
- Drinks, choice of 1.5L Coke or 4 cans of San Miguel Beer
NOTE: Guest may choose 1.5L Coke or 4 cans of SMB as BIG BER BUNDLE beverage inclusion. San Miguel Beer will be available only for stores selling beer.
- The offer cannot be used with other discounts, privileges are not exchangeable for or convertible to cash, credit or goods and services.
- The general terms and conditions of Shakey’s apply.
- Cardholders with mandatory and government-regulated discounts, apart from the Senior Citizen discount, have the option to choose which promo or discount to apply.
3. In the purchase of goods and services which are on promotional discount, the
senior citizen can avail the of the promotional discount or the discount provided
under the Expanded Senior Citizens, act of 2010, whichever is higher.
SUBSIDY and CHARGING GUIDELINES
- Beverage/s included in the BIG BER BUNDLE will not be charged to stores
- 50% of 1.5L Coke will be subsidized by Coke MSF through product support/ product replenishment
- Two (2) cans of San Miguel Beer per order of the BIG BER BUNDLE Promo will be supported by San Miguel through product replenishment
- Remaining 50% of 1.5L Coke and two (2) cans of SMB will be charged to NAF
- All Marketing Communication will be charged to NAF.
IT/GUIdelines
POS Button:
- BBB-999 for the BIG BER BUNDLE with FREE SuperCard+
Choice of Monster Pizza Flavour;
CH-HDMP = Choice of Hawaiian Delight monster pizza
CH-PPMP = Choice of Pepperoni Monster Pizza
CH-GCMP = Choice if Garlic n Cheese Monster Pizza
CH-CCMP = Choice of Classic n Cheese Monster Pizza
- 4SMB – for San Miguel Beer drinks option
COMMUNICATION
This promo will be heavily communicated via Digital Channel;
- Facebook organic posting and boosting
- SuperApp Push Notification
- Desktop and Mobile App carousel banners
- Website Promo landing page
- Email Blast
- SMS Blast
- Call Center IVR
- Communication materials placement in the digital partner database
critical success factors
The success of this promo will depend on the following:
- Awareness and full knowledge of promo information. Print read and cascade project brief to the entire team.
- Availability of raw materials, Monster Pizza Box and CH4 packaging, SuperCard+ and 1.5 Coke / SMB Cans
- Important dates to remember:
Extended Promo date: December 1 to 31, 2020
Frequently asked questions (FAQ)
Q: What is the offer?
A: BIG BER BUNDLE Promo worth P999 exclusively available via Delivery and Carry Out Segment
Q: Until when can I avail this BIG BER BUNDLE Promo?
A: This is promo is EXTENDED UNTIL DECEMBER 31, 2020
Q: How do I order this BIG BER BUNDLE Promo?
A: You can avail of this promo by calling our delivery hotline 7777-777, or via our website www.shakeyspizza.ph, iOS and Android mobile app and www.facebook.com/ShakeysPH.
Q: What if I order by calling the store directly?
A: Yes, you may avail the promo via direct phone call to stores.
Q: Can I still use my SuperCard to order Buy 1 take 1 with the BIG BER BUNDLE PROMO?
A: Yes, you may add B1T1 with your BIG BER BUNDLE Promo order (Same transaction)
Q: For how many persons each BIG BER BUNDLE can serve?
A: Each bundle can serve up to 4 to persons.
Q: Can I avail this BIG BER BUNDLE Promo via Food Panda or Grab Food?
A: No, this is exclusively available via Shakey’s Delivery and Carry Out only
Q: Can I use my Senior Citizen/PWD discount?
A: In the purchase of goods and services which are on promotional discount, the senior citizen can avail the of the promotional discount or the discount provided under the Expanded Senior Citizens, act of 2010, whichever is higher.
Q: Will there be an auto-allocation of the SMB cans?
A: NO, auto-allocation of the SMB cans, store must place order through your respective local distributor